The global network is becoming the main platform for placing advertisements, which makes it possible to ensure the most intensive interaction with the target audience, optimize the advertising campaign, and form a positive company image. The best thing about online ads is that they cost less, have no major restrictions, and allow you to expand your audience massively.
Regardless of the https://evadav.com/ad-formats ad formats, Internet advertising is primarily focused on getting maximum efficiency at minimum costs. Thus, it is aimed at a targeted, purposeful approach to working with customers. Among the obvious advantages of web promotion, there are reduced costs for organizing advertising campaigns and unlimited opportunities to gain consumer confidence. The web environment allows the implementation of ideas that are not always feasible within the framework of traditional advertising formats, as well as provides quick and effective dissemination of information. So, let’s take a look at the types of online advertising that are most in-demand and popular.
Contextual advertising is text or text-graphic modules displayed on sites that your target (potential) customer is visiting. Simply put, contextual advertising can correspond to the thematic focus of the site on which it is displayed, or it can be based on search queries/interests of a user. Contextual ads are some of the most effective online advertising options. With their help, you can achieve an increase in sales indicators, attract targeted visitors to the advertiser’s website, and raise your revenue.
The big advantage of contextual advertising is its targeting or targeting the interests of your audience. Contextual ads are displayed only if the user has already shown interest in this product/service, or when the advertised product matches the topic of the site on which it is placed.
Advertising placed on banners (graphic media) is one of the first to appear within the webspace. Static or animated advertising objects are aimed at grabbing the audience’s attention. But it is rather difficult to call them “target” ones. As a rule, banners are used to increase the awareness of a product, trademark, brand, or to disseminate information about current promotions, discounts, special offers.
Unfortunately, banner advertising stands out for its relatively low click-through rate. There are not too many conversions here, but they are usually targeted. And with the right choice of the site, they give a good return in the end.
SEO promotion cannot be classified as online advertising, but the goals and objectives of these two areas of activity generally converge. In fact, thanks to SEO, the problems of catching visitors, increasing the attractiveness and popularity of a web project among the audience are solved. And, overall, this is quite the same as what most advertisers ultimately want to achieve.
SEO promotion is always aimed at increasing the position of the site in the search engine results. Accordingly, the higher the position of the web resource is, the more confidence it will inspire among the audience. But the bulk of targeted visitors come from search traffic. That is why search engine optimization, in any case, is recommended to be included in a set of measures aimed at promoting goods and services.
4. Ads on Social Networks
Advertising on social networks is developing in two main directions:
- According to the principle of targeting (contextual, media);
- SMO – marketing optimization of the promoted product within the chosen platform.
Marketing promotion of goods and services on social networks requires a lot of investment. In this case, the timing of achieving the desired result is almost impossible to predict; it will be also difficult to know the number of costs to be invested in the promo campaign. But, in general, this is an effective method of developing a brand or web project for the long term, allowing you to establish interaction with the target audience.
Many popular social projects have already launched their own ad networks that allow you to distribute advertising within the site, taking into account its subject matter and other parameters. This greatly simplifies the launch of advertising campaigns of any scale and allows you to plan not only further promotion but also the budget for advertising funds.
Teaser advertising is somewhat similar to media advertising. It comes with the same graphic advertising modules and is supplemented with text content. But the texts for teasers are mostly provocative, which significantly reduces their clickability. And the general attitude towards this type of advertising is not too favorable. However, in some cases, teasers are quite suitable for the implementation of low-budget advertising projects.
Email advertising was the key type in online marketing. Nowadays, it is most often just one of the areas of work with a “hot” customer audience. However, if desired, it can be used quite effectively. The main thing is to approach the organization of mailing wisely, avoiding intrusive wording and spam messages.
Benefits of Online Advertising
The popularity of virtual advertising is not only related to the popularity of social media and the number of Internet users. Internet promotion is also very convenient due to the following:
- Promotion on the web requires relatively low costs – On the Internet, it is quite possible to find popular sites where you can post a banner with a link to your site at an affordable price.
- Large audience coverage – As a rule, an online website is not limited to one region. So, your ad can be seen by the global population.
- Possibility to get quick feedback – There are many ways to communicate with customers on the web. You can create a page for customer reviews, indicate your email and phone number, ask the customer to leave their details, etc. Establishing daily contact with “your people” is as easy.
- Full product demonstration – An online ad allows your customers to view the entire range of your products in a few minutes. Obviously, stores that have official websites and have established online promotions are more successful than their competitors.
- Not annoying advertising – Internet users are offered short advertisements that can be closed or stopped at any time, which does not cause harsh negative emotions in them.
As you can see, online advertising is a powerful tool. However, to use it correctly, you need to find your perfect online promotion format and use it smartly.