Search engine optimization is no cakewalk. It requires a lot of time, dedication, and effort to get it done right. However, the rewards are well worth it. If you have a Magento 2 (Adobe Commerce) based store, then there are certain SEO extensions that can help you immensely in your journey to the top of the SERPs. In this article, we will take a look at Magento 2 SEO, free SEO extensions and how they can help your site rank higher in Google.
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What is Magento 2?
Magento 2 is an ecommerce platform that helps businesses sell online, be it B2B or B2C, building multichannel online commerce using Magento 2 is extremely easy.
It offers a flexible, scalable, and customizable platform for businesses of all sizes. Magento 2 comes with a range of features and tools that can help businesses improve their online presence and reach a wider audience.
One of the key features of Magento 2 is its search engine optimization (SEO) capabilities. Magento 2 includes a number of built-in SEO features that can help businesses improve their search engine ranking and visibility.
Magento 2 also offers a marketplace where you can find number of third party SEO extensions (free and paid) that can further improve your online store SEO. These extensions can help you with creating sitemaps, adding robots tags, defining canonical URLs, generate structured markup data and much more.
If you’re looking to improve your website’s SEO, then Magento 2 is a great platform to use. With its built-in SEO features and wide range of SEO extensions, Magento 2 can help you take your business to the next level.
Importance of SEO For Online Stores
- SEO is important for online stores because it can help to improve visibility in search engines, which can lead to more traffic and sales.
- Magento is a popular eCommerce platform that offers a number of built-in features and extensions that can help to improve SEO.
- There are a number of extension options available for Magento that can help to improve SEO. Some popular options include Yoast SEO, MageWorx SEO Suite, and MageRewards SEO Booster.
- When choosing an extension, it is important to consider the features and functionality that are most important for your store.
- Extensions can help to improve various aspects of SEO, including title tags, meta descriptions, keyword density.
Overall, SEO is important for online eCommerce stores because it can help to improve visibility and drive more traffic, sales and revenue. This could also reduce the paid marketing overhead.
Why to Use SEO Extensions on Magento 2
There are many reasons why you should use third party SEO extensions on Magento 2.
While Magento does offer several built-in SEO features but not everything is available. For example, if you want to add “nofollow” or “noindex” tags at product page level then you are out of luck. This is where third party Magento 2 SEO extensions are useful.
Not only the third-party SEO extension can help to improve your overall website performance and ranking but also these extensions offer a wide range of features such as automatic XML sitemap generation, rich snippet support, title and meta tag optimization, social media integration and more.
Using these extensions can help to give you a significant edge over your competition. If you are serious about improving your website ranking, then using Magento SEO extension is a must.
List of Free SEO Extensions for Magento 2
There are many factors that contribute to strong SEO for Magento, but one of the most important is choosing the right extensions. The right extensions can help to improve your website’s visibility in search engines, which can lead to more traffic and sales.
There are a number of different SEO extensions available for Magento 2, and many of them are free. Here are some of the best free SEO extensions for Magento 2:
1. Magento 2 Rich Snippets
While this extension is not complete SEO suite but it offers one of the key SEO feature, i.e. adding Rich snippet data for your products. This data makes your search result stand out among others while also helping users to have crucial information like rating, product pricing, inventory status etc.
Magento 2 Rich Snippets extension by Weltpixels offers everything that you need to create rich snippers on your store.
2. Magento 2 XML, HTML Sitemap Extension
Rated 5 star, this extension lets you create both XML as well as HTML sitemap of your Magento 2 store. While XML site is required for Google Search to effectively crawl and index all the pages of your site, the HTML sitemap is helpful for the users to browse the site properly.
Features
- Support both HTML and XML sitemap
- Include or exclude custom links
- Exclude one or more products, categories or pages.
3. Super Easy SEO
This is one of the most comprehensive SEO extension for Magenta 2. From adding meta tags to content analysis,, managing crawling and indexing, preventing duplicate content and much more. All these SEO features for absolutely free.
Super Easy SEO makes the need of any paid Magenta 2 SEO extensions redundant.
Features
- Content Analysis toolkit
- Structured Data markup
- SEO content quality audit
- Improve customer experience
- Create product, category SEO template
- Image alt text, robot meta tags,
- Sitemap generation & submission
- Criss linking and redirection management
Free SEO extensions can be a great way to improve your website’s SEO without spending a lot of money. These extensions can help to improve your website’s visibility in search engines, which can lead to more traffic and sales.
Conclusion
SEO is important for businesses that want to improve their online presence and reach a wider audience. Magento 2 is a popular ecommerce platform that offers a number of built-in SEO features and extensions. There are a number of different SEO extensions available for Magento 2, and many of them are free. Paid extensions generally offer more features and functionality than free extensions. Whichever route you choose, using an extension can help you take your business to the next level.
