Choosing the right colors for your brand can be challenging. You’ll want to choose colors that are consistent with your brand which in tern affects your brand value, but you might not know how to get started. Take a look at this article for some great tips on how to find the right color palette for your business!
There are many methods for finding your brand colors. The first, and arguably the most popular, is to use a color wheel. Colors opposite each other on the wheel generally work well together. Combining two colors next to each other will also work well. Colors that look good together generally have different levels of saturation, but this is not necessary the case.
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Ways to Find the Right Color Palette for Your Brand
1. Methods for finding your brand colors
One way to find the right color palette for your brand is to look at some of your current branded products. This will give you a good idea of the colors that work well with your logo and overall style. Another option is to create a mood board on Pinterest, which allows you to create a collage of images of different colors.
What is a Color Palette?
A color palette is a group of colors that are coordinated to appear harmonious together. It can be a group of colors you use for a more cohesive plan or a list of colors you find attractive and want to recreate in your brand’s design. There are many ways to come up with a color palette, but the easiest way is described below.
Finding Similar Colors with the Color Wheel
When you find a color on the color wheel, it’s easy to find other colors that match. If you’re looking for a darker version of your original color, make sure to use the same intensity. For example, if you want a darker green, you’d want to go with one that has more green in it rather than blue or pink. You can also choose to use different intensities of the same color to create variety.
To simplify this process, take note of what colors are present in your logo and incorporate those into your palette.
Finding Colors from Scratch
You can find colors from scratch by looking at some of your favorite colors and associating them with colors that you might like to use on your website. For example, if you really like the color blue and it reminds you of the ocean and sky, try using a light blue as a background on your website or as a text color on your logo.
Finding Colors with a Monochromatic Value Scheme
If you need to come up with a color palette for your brand, it will help to start with a monochromatic value scheme. This is when you choose colors that are next to each other on the color wheel. Monochromatic values work well because they force you to use only one hue and this helps guide you into what your final color scheme will look like.
Finding Colors from Nature
One of the best places to find color inspiration is in nature. If you’re struggling, try thinking about the colors that are around you. You can also look at two colors that you like and see if they would make a good color palette together.
2. Why it is important to use color in branding
Color is a powerful tool that can be used to communicate with your audience. Colors have meanings and associations, and the wrong choice will lead to a bad message. You should carefully select a color scheme that has meaning for you, your customers, and your ideal target audience. A good way to find the right color palette is by looking at logos of other brands in different industries.
3. How to choose complimentary colors
The team at Harmelin Creative loves to help businesses find the perfect color scheme for their brand. We’ve found that more people are looking for complimentary colors, but there are so many different shades available! Everyone has their own personal favorite color, so it’s important to choose your main color and find a few others that can be used as accents.
4. Color in web design, logos, and ads
Color has a tremendous impact on the way things are seen. A color could trigger emotions, memories, and associations. In addition to that, it can also convey a message as well as establish a brand identity. When it comes to choosing your company’s colors, there are plenty of factors to take into consideration.
5. Tips for choosing the best color palette in brands
Choosing the best color palette for your brand is not an easy task. It requires a lot of consideration of the goal and the target audience. If you’re a business that targets children, then you need to stay away from dark colors and go for lighter colors. If you’re targeting a more mature audience, then you can get away with darker colors. There’s no right or wrong answer when it comes to choosing a color palette for your brand because it all depends on the purpose.
Conclusion
Color selection can be difficult. Once you’ve selected your colors, it’s important to maintain the palette so your brand stays consistent. Consider hiring a professional color consultant if you need assistance.
