Change is inevitable — it is part of progress. But change isn’t always for the better, and even when it appears that a change is beneficial, there may well be something slightly more negative lurking in the background. This certainly seems to have been the case when Yahoo forced all users to upgrade to the new version of Yahoo Mail. In making the move to the latest version, users have to agree to the latest terms of services which include details of the new advertising model.
Advertisement in Yahoo Mail are nothing new, but now users have to agree to having the contents of emails scanned so that targeted ads can be displayed alongside messages. If you’re not happy about this, you’ll be pleased to hear that it is possible to opt out of email scanning and targeted advertising — although sadly it is not possible to opt out of ads completely.
Just how to find this option may not be immediately obvious from looking at the settings associated with your Yahoo account. Pay a visit to the Yahoo Mail website, sign into your account, hover over the gear icon to the upper right of the page and then click the Privacy link in the menu.
Scroll down to the section headed Personally Relevant Experiences and click the Control Tool link — you can also jump straight to the relevant page.
Now head to the Your Interests section of the page and click the Opt Out button in the Interest-based Ads box.
That’s all there is to it. You will still see advertisements in your inbox, but they will be random rather than being based on the subjects you write about in emails.